Summary of the purpose of the cookie policy
This Cookie Policy explains how the chicken road website uses cookies and similar tracking technologies when you browse our pages. We want to be upfront about it - no hidden agendas, no confusing legal jargon. Cookies help the site work properly, remember your preferences, and give us a rough picture of how people actually use the platform. That’s basically it. If you’ve ever wondered why a site seems to “remember” you, cookies are usually the answer. This document tells you exactly which ones we use, why, and what you can do if you’d rather we didn’t.
What are cookies?
Cookies are small text files. Your browser stores them on your device when you visit a website. They’re not programs, they can’t run code, and they won’t harm your computer. Think of them as tiny sticky notes that a site leaves behind so it can recognise you next time.
Some cookies disappear the moment you close your browser - those are called session cookies. Others stick around for days, months, or even longer. Those are persistent cookies. We use both types, and we’ll break down exactly which is which in the section below.
There are also first-party cookies (set directly by chicken road game) and third-party cookies (set by external services we use, like analytics tools). Both categories are covered here.
How and why cookies are used
We use cookies for a handful of specific reasons, and none of them are particularly mysterious.
Strictly necessary cookies keep the site functional. Without them, things like page navigation and secure connections simply break. You can’t opt out of these - they’re essential.
Preference cookies remember choices you’ve made, like your language setting or display options. They save you from having to reconfigure things every single visit.
Analytics cookies - primarily through tools like Google Analytics - help us understand which pages get traffic, how long people stay, and where they drop off. We use that data to improve the site. The data is aggregated and anonymised, so we’re not tracking you personally.
Marketing and retargeting cookies may be set by third-party advertising networks if we run any promotional campaigns. These help deliver relevant content rather than random ads. They expire typically within 30 to 90 days depending on the provider.
Your rights
You’ve got real control here. Under applicable data protection laws including GDPR and the UK PECR, you have the right to know what cookies are being used, to consent or refuse non-essential cookies, and to withdraw that consent at any time without any penalty.
When you first land on our site, you’ll see a cookie consent banner. You can accept all, reject non-essential ones, or customise your preferences by category. It’s your call. Changing your mind later is easy - just revisit the cookie settings through the link in our site footer.
You can also manage cookies directly through your browser settings. Most modern browsers let you block or delete cookies entirely. Keep in mind that blocking all cookies may break some parts of the site - that’s just how the technology works.
Contact details
Got questions about our cookie practices? Something not clear in this document? Reach out directly at contact@chickenroad-login.org.uk and we’ll get back to you as soon as we can. We’d rather answer a question than leave you guessing.
Effective Date
This Cookie Policy is effective as of January 1, 2026. We may update it occasionally to reflect changes in our cookie usage or applicable regulations. When we do, the updated version will be posted here with a revised date. Checking back every few months is a good habit.